We have been hearing a lot about how AMD is not interested in the netbook market. The company actually has a smart plan. A lot of experts have talked about how netbooks are not for everyone, and the profit margins are not that great for laptop manufacturers. That’s why you can see a company such as Apple have such high profit margins, even though it’s not selling as many Macbooks as other companies are doing Windows laptops. If you remember, AMD counted itself out of the netbook market just a few months ago and instead stated its intention to dominate the CULV market. But things seem to have changed for AMD as it now tries to go head to head with Intel in this market segment as well. But it’s a bit hypocritical to talk about entering the market and then bashing it the very next day.

I think it’s fair to takeaway that price is driving the growth of the ultra-thin vs. the netbook segment, with those willing to pay for it getting more for their money in the form of an ultra-thin notebook, and those unwilling to getting a netbook’s more limited functionality instead.

It’d be interesting to see how AMD netbooks stack up with Intel ones in the future, but AMD is clearly too stretched to compete effectively in the netbook market. And the fact that the company doesn’t even seem dedicated enough to the cause means that it may have a better chance of succeeding in the CULV market than the netbook business. It’s good to have options when it comes to netbooks, but can an AMD netbook change the game? I doubt it.