You wouldn’t be able to easily call it a struggle for ASUS if you look at the line up that it’s planned for the next few months, but in reality ASUSTeK has been struggling to make profits in the past few months. The company is always going to be known for one of the pioneers of the netbook market, but with companies such as Nokia, HP, and Dell going after the netbook market, you can expect ASUS to have a harder time competing against the big boys in the future. So far it has, and it’s no wonder its sales numbers are on the rise. It could be a seasonal fluke, but any increase in sales is good news for ASUS at this point.

ASUS is already working with Garmin on its Nuvifone GPS smartphone project. Both companies are hoping to take advantage of the latest trend in the mobile industry to bring more powerful GPS smart-phones to the market. ASUS is also putting a lot of focus on its nettops as well. Nettops are compact desktop PCs that are designed for modern houses.

EeeTop PC ET2002T is the latest effort by ASUS to compete better in the nettop market. These machines are highly capable, come with a ton of eye candy, and can hold their own against most all in one desktop PCs.

For the time being, Asus’ focus remains on netbooks and smart-phones. The company may be going against the giants, but as it has proved with its netbooks, it does have the creative power to create and compete in new markets. It may be struggling now but as netbooks become more popular, there is no reason Asus can’t compete with the other big boys in the market.