ASUSTek is the company behind some of the best netbooks we have seen. The company has a variety of netbook models available for sale and keeps pumping out new ones. Unfortunately, ASUS netbooks have not fared too well when competing with iPad for consumers’ bucks. How else can you explain the company have to drop its shipment estimates for the rest of 2010. Apple iPad has been priced very aggressively (something Apple has not done in the past). Netbook prices have not dropped enough to make “price” a decisive factor one way or another.

Apple may have already outsold ASUS in the past few months, but ASUS won’t go down easily, at least not without a fight. We have been hearing about ASUS tablets in the past few months. ASUS officials have promised to challenge Apple wherever it goes. Since Android will be a part of this equation, it won’t be an unfair fight.

Netbook makers need to stop being cute and address some of the issues that consumers have been complaining about since the very day these devices started showing up. Netbooks are not cheap enough and do not have enough power to make people want to take them over an iPad. Nobody picks up an iPad to get sophisticated 3D animation and graphic design done. But the apps in iTunes tips it all heavily in iPad’s favor. Maybe it’s time netbook makers gave Android or other Windows alternatives a good look (at least to bring down their prices).